CITY OF NORWICH ATHLETICS CLUB – WEBSITE
Improving user journeys, solving user needs
The City of Norwich Athletics Club is one of the largest amateur athletics clubs in the country with over 700 members taking part in over 300 events a year.
As such they have a huge amount of information to disseminate to a wide range of people. The previous CONAC site contained a huge amount of information, but was built on a news theme, perfect for sharing regular news updates, not for delivering useful content to the correct people.
We took it back to the bare bones of their members needs: who needed to know what, and what business priorities the organisation had. Now the site is easy to navigate with clear calls to action, day to day news is delivered via facebook (why reinvent the wheel?) but the website is easily updated with seasonal information by the client.
SO THEY SAY
|| City of Norwich Athletic Club needed a complete refresh and redesign of our website which would both promote what our club does but also to allow our members to find out important information and new. We approached Sara at Wildflower Digital following a recommendation and we found her attitude and commitment to deliver our project to be first class. Her knowledge of both design and technical aspects helped us greatly. She also recommended some options that we hadn’t considered before which gave us more flexibility and management of our website, email and domain name. Since the launch of the new site we have had lots of positive feedback and we have a brighter, sharper and more intuitive website. ||
– Tony Bradfield, CoNAC
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