HELP BABY SLEEP – WEBSITE + BRANDING

Gentle design for a holistic approach

Emma is a gentle and holistic baby and toddler sleep consultant based in South West London. She aims to give parents back their confidence and wellbeing by supporting them to find a balanced solution for their baby’s sleep.

We built on Emma’s branding, implementing it on the new website with a gentle feel to help tired parents feel that help is on hand. We looked at the language of Emma’s message and introduced aspects that made it feel soft and approachable.

We designed a website that was easy on the eye and easy to navigate, with the understanding that parents might be frantically searching for the answer to their baby’s sleep in the middle of the night.